Tracking Your TrackingPosted on March 25th, 2010 No comments
OK, so enough of the “I told you so”
Until some new level of idiocy occurs we are going to get into the pieces that make the difference.
One of those is tracking your tracking.
OK, you say. I have head of tracking, but tracking your tracking? What do you mean?
What I mean is noting when you start a campaign and add new ads or keywords/targets is just as important as the ROI.
I recommend using an excel spread sheet to note: start date, day of the week, traffic source, country, cost, aff network, offer and payout. Then going laterally add new dates when ever you add keywords or make a change.
I would also recommend a Project Management Software. Use MS-Project only because I was an MS trainer and used to it and their GANNT charts etc.
However you want to. Keep track of when you start and change your campaigns and this timeline of your offers will reveal some interesting patterns over time. More about that later on optimization and making money.
Thats all today. Enjoy!