Another reason you failure or succeed.

I read again today that the biggest difference between those who make money and those don’t.

Is whether they are tracking and optimizing and how  Accurate and Constant they are at it.

On the internet you can track anything and everything.

Government, institutions and high school students do it all the time.

So, who doesn’t track ?

Most online marketers at the beginning level?

Sometimes is technical. Many times is ignorance and laziness.

There is not one successful advertising company in the world that does not track every possible variable they can.

Some even come up with new ways and add to the field of statistics and analytical research.

If the super big boys are tracking and crunching numbers.

Why aren’t you ?

IMV

Keep a Log or Lose your cash

Simple thing, but something I find few do.

When you start a campaign or offer or ad platform.

Type the information into excel or some spreadsheet.

If you have a project management software I highly recommend that. But at least a spreadsheet.

This way when you go to do your optimization it is very easy to see when you started a offer or maybe made a change and see in your tracking data what the result is.

The faster and more accurate you can be at finding what works and doesnt. The more money you will make and greater peace of mind.

And dont you want both ?

IMV

Tracking Your Tracking

OK, so enough of the “I told you so”

Until some new level of idiocy occurs we are going to get into the pieces that make the difference.

One of those is tracking your tracking.

OK, you say. I have head of tracking, but tracking your tracking? What do you mean?

What I mean is noting when you start a campaign and add new ads or keywords/targets is just as important as the ROI.

I recommend using an excel spread sheet to note: start date, day of the week, traffic source, country, cost, aff network, offer and payout. Then going laterally add new dates when ever you add keywords or make a change.

I would also recommend a Project Management Software. Use MS-Project only because I was an MS trainer and used to it and their GANNT charts etc.

However you want to. Keep track of when you start and change your campaigns and this timeline of your offers will reveal some interesting patterns over time. More about that later on optimization and making money.

Thats all today. Enjoy!

IMV