Advertisers and How to work with them

Keep in mind. No matter what they say.

Ad Networks want you to spend money.

They may say they care about ROI.

BUT, anyone who has worked on both sides. Knows there is an endless supply of business’s looking for customers.

You know you are dealing with a typical advertiser when they say “Oh, your campaign isnt converting? Lets add MORE keywords, targets, dollars.”

When has tossing money after a loser every worked ?

In the members forum I give specific money management rules to be used when testing, optimizing and scaling. I also point out the different metrics for different ad platforms. Mobile banners convert differently than txtlinks.  Mobile banners also have a different conversion then say Online.

So, do not let an advertiser tell you to spend more if their network has not shown a conversion on what you know to be converting targets or at least a significant sample of tight targets.

“Keep your powder dry”

IMV