Mobile Game Changer

I do not post often and when I do.

It is as rare and valuable as an extra day.

HAPPY LEAP DAY and Enjoy this nugget!

We all know about AdBeat, WRW, MixRank, PPCbully and Google Cash Detective.

We all know the money made using them.

We all know that mobile and table traffic is the next ‘BEAST of TRAFFIC’

Now, we have out our 1st public player in mobile ad spying!!!

Let the Games BEGIN!

MobileIntelSpy

[That's my 'hand grenade' tossed into the mobile-hype mix ]

note: After a week of use. I can say. It is not as great as I would like, BUT I have made enough that I am flying First Class and Staying 2 nights at the Hard Rock San Diego. I cant say you will get the same results. I can say something is better than nothing

Trust No One!

Ad Mob not working for you ?

This was scary to see.

I am now the owner of a smartphone (no big deal there.)

But, being an advertiser/marketer I look at my “toys/tools” differently.

This horrified me. (free time surfing at 30,000 feet can teach you something)

Especially, since I have run mobile traffic and gotten mixed results.

This maybe one reason why.

REVERSE

That’s the button that looks like a “bent-back” arrow. It is what you press when you didnt mean to go there.

I have seen on many apps and sites. The ads placed in a way that if you try to navigate to the next ‘slide’ or ‘item’ you will hit the ad.

What most do and I do to. Is  press the REVERESE key BEFORE WE EVER SEE WHAT THE AD WAS!

I found myself and my big fingers doing this countless times. NOT on purpose, but because I “oppsed” (Doh!)

Now, I know that everytime I did that. That poor advertiser was getting charged a click.

Not really click fraud (though I can see how someone could do that), but compared to the other CPC platforms. When a user clicks on your ad. THEY MEAN TO!

So, if you are not seeing the ROI and EPC that you are used to in mobile. This maybe an effect you want to be aware of.

And it is not JUST apps. I have seen this in site placement too. Ads placed RIGHT where you have to press to navigate.

Great for the platform. NOT so great for the advertiser.

And now you know.

Smart Phones + Credit Cards for the USA

Just out !

80% of 18-34yr olds would make purchases on their smart phones with a credit card !!!

(source:bloomberg)

This is huge !!!

Now that credit cards are going to marry easily with phones in the US like they are in ASIA.

The new rush will be on.

Do NOT believe the gurus !

Read the industry journals since this is a highly regulated industry (They learned from fax and email advertising mess and you DO NOT want to piss them off!!!)

Here is the guidebook from the MMA (Mobile Marketing Association)

Know the rules before you charge in and get worse than Google-slapped

IMV