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  • Lawsuit against 5 Penny Auctions

    Posted on March 29th, 2011 imveritas No comments

    If you run penny auctions you may want to keep an eye on this breaking story

    Lawsuit Filed Against 5 Big Penny Auctions Alleges Illegal Gambling

    March 28, 201

    A lawsuit against 5 big players in the penny auction industry was recently filed in Illinois. Entertainment Shopping, Inc. (Swoopo & oohilove), Bidcactus, BigDeal, Quibids and Beezid are listed as defendants. The complaint alleges that penny auctions break gambling laws in all 50 states.

    My only comment.

    Would be nice to see offers that are not getting sued with-in 6mnths of release?!

    NOTE:  this is from 2-2-11 with another case on 11-30-10. I got GAMED by Google Alert AND the information is still relevant :)

    IMV

    Trust No One

  • FTC Steps Up Efforts Against Scams That Target Financially-Strapped Consumers

    Posted on March 12th, 2011 imveritas No comments

    If you have not seen this.

    FTC Steps Up Efforts Against Scams That Target Financially-Strapped Consumers

    and this video from the FTC on the subject. Check it out.

    FTC and Operation Empty Promises

    Wonder when someone will come up with a way to make money on the internet that doesn’t get the public or government pissed-off in the long run.

    Actually, there are many. Just doesn’t seem to be many in CPA industry.

    We collectively need to change this as an industry or we will see regulation that make CAN-SPAM  look quaint.

    There are way’s to make money and make all levels happy: Consumer, traffic source and government.

    We get paid to be creative NOT criminals!

    Increase the quality in the world NOT the noise :)

    IMV

    Trust No One

  • Dump, dump, dump… Another one BITES the DUST!

    Posted on March 9th, 2011 imveritas No comments

    Well,  I am very sorry to say 2011 is NOT the year for affiliate networks.

    I have seen 2 Officially close. [yMultimedia & AdEngage]

    I know of another. That everyone, but one person, has left. [ECM]

    Which now sent out  a letter about getting funded for $6M.

    So, not sure what’s going on there!

    ( I also saw many parties at ASW that were usually big. Scaled down or non-existent. So… MORE to come!)

    Seems like instead of networks making sure the affiliate is legit. Affiliates need to check the financial structure, business plan and credit worthiness of the network or get a rude awakening. [talk about turning the tables!]

    I really hate to see this happen, since I know being in the middle and a brokerage firm is NEVER easy.

    Many affiliates want to blame the networks when many times they need to see past that and to the offer.

    Good Luck to those surviving.

    Anyone want to place bets on the next one or ten to fall? (Vegas or Monte Carlo ONLY!)

    IMV

    as always and with more evidence every day

    Trust No One!

    btw. if you have not swung by ppc.bz or saltydroid.info Check them out. They make me look tame and sedate :)

    Oh one more thing. I would encrypt those referrers, targets and creatives. Especially,  if they have an ‘internal team’ Let them spend their OWN money testing . NOT YOURS!

    NOTE: Pinnacle Media was wrongfully in this article before. I went off a trusted source and found out later that was in error. Sorry Guys, but I’m here to protect the affiliates NOT the networks. It was NOT intentional and accidents happen. Next time there is an error COMMENT or contact me. I do my best to get accurate information, but even the NYT has to re-tract statements. I hope you understand.

  • How NOT to be a guru and train.

    Posted on March 9th, 2011 imveritas No comments

    There is so much wrong with this I dont even know where to start.

    WSJ law blog – Amish Shah and Digispace Lawsuit

    Bad guru, Bad guru. NO COOKIE {stuffing} or CYBER {squatting} for you!

    and stop telling people you are selling your network because the ‘margins are too thin.’

    Admit it. You NEED legal fee’s.

    All those people that supported and promoted him. Stop acting like you never did!

    There is not ONE post on affbuzz.com about this from ANYONE!

    (wicked-fire doesnt count)

    WTF!?

    Nickycakes, barman and all the rest who like to speak up.

    WHERE ARE YOU ON THIS ONE!!!???

    FAIL!

    [My thanks for mike c. for bringing this to my attention]

    IMV

    trust no one and get legal council from 3 different sources!

  • The Content Channel Wars have started !

    Posted on March 8th, 2011 imveritas No comments

    I’m going to make this brief and come back later for more detail and insight.

    Today Warner Brothers announced that there next movie and content WILL NOT  be available on NetFlix, but through FACEBOOK!

    http://www.nytimes.com/2011/03/09/technology/09facebook.html

    Think about that.

    That mean’s that some companies will be the content creators and other will be the distribution channels. With the relations changing based on viewer base size and value.

    Who ever creates the most value  IE:  google, angry birds, facebook, two and half men.

    Will be the ones charging premium ad placement.

    Tablet platforms and smartphones accelerate this even more.

    Like I said. More to come on this topic