How Face Book Ads work.

“Face Book is the NEW Google.”

“People made a killing on Google. FB should be just easy.”

Have you heard that ?

Well its not exactly the whole story.

Yes, people are making thousands (who have that to start with.)

There is an initial drain you will have to go through before you make money.

Here is how it works:

If, you get an ad approved (BIG IF) AND you pay a high enough CPC (some of them are scary $1.50 for ages 21-25 male single keyword ‘scrabble’ ???!!!)

You will get impressions/traffic.

Now,  here is where it gets tricky…

If, you do not have a high enough CTR on your ad. You ad will get less traffic and soon none at all. (looks like collapsing sine waves on the graph. Each peak lower than the last)

You, also, have to have a high enough CTR over time to have your bids lowered.

So, you have to spend money to find ads with high CTR and then hope the offer stays around long enough to get your CPC cost to a + ROI.

That is almost as perverse as Googles Ad Quality Score, but at least you know what you have to do here.

Oh, and one more thing that no one tells you.

People can rate your ads.

Those little “thumbs” and “x” you see next to an ad.

People can select those and if you get enough ‘x’s

1. Your ad cost goes up

2. You get less impressions

3. Your ad gets banned

4. You lose your account

5. Banned for life

(these are the levels of ‘threat’ FB can enforce)

So, keep that in mind.

Yes, FB ads DO work AND you have to put more into them then they say in time and money (you need hundreds of ads to find the ones that work as far as images and ad copy too.)