Diversify or Die!

Happy Fools Day…

NOW DONT BE ONE !!!

If you put all your eggs in one basket. Don’t be surprised if you lose the whole hen house.

It amazes me that people still gamble with fate with their lively hood.

Time and time again I find that  ‘putting all your eggs in one basket’ is not just gambling, but plain stupid!

In the movie “Days of Thunder” Nicole Kidman’s character chastised Tom Cruises character for taking “stupid risk.” Saying, “How arrogant men are to think they can control things that are far beyond their control.” As he lays in the bed broken after a horrific crash.

Hosting, offers, traffic, networks and methods. ALL of them can go down or change and usually WITHOUT NOTICE!

I just lost 2 days, because I gambled on the 100% uptime of a leading Hosting company and they failed and failed again.

Luckily, I have spread my business out over 3 different hosts and at different levels.

But, it just goes to show that paying top dollar and having guarantees does not make up for when things go wrong and money or data or time is lost. The last 2 are hard to get back.

So, before you send everything through that one host, offer, traffic source, etc.

Ask yourself, “What will happen if this goes down” and then have at least 2-3 workable alternatives.

Make research and prevention part of how you run your business. Not hindsight and emergency’s.

IMV