How Face Book Ads work.

“Face Book is the NEW Google.”

“People made a killing on Google. FB should be just easy.”

Have you heard that ?

Well its not exactly the whole story.

Yes, people are making thousands (who have that to start with.)

There is an initial drain you will have to go through before you make money.

Here is how it works:

If, you get an ad approved (BIG IF) AND you pay a high enough CPC (some of them are scary $1.50 for ages 21-25 male single keyword ‘scrabble’ ???!!!)

You will get impressions/traffic.

Now,  here is where it gets tricky…

If, you do not have a high enough CTR on your ad. You ad will get less traffic and soon none at all. (looks like collapsing sine waves on the graph. Each peak lower than the last)

You, also, have to have a high enough CTR over time to have your bids lowered.

So, you have to spend money to find ads with high CTR and then hope the offer stays around long enough to get your CPC cost to a + ROI.

That is almost as perverse as Googles Ad Quality Score, but at least you know what you have to do here.

Oh, and one more thing that no one tells you.

People can rate your ads.

Those little “thumbs” and “x” you see next to an ad.

People can select those and if you get enough ‘x’s

1. Your ad cost goes up

2. You get less impressions

3. Your ad gets banned

4. You lose your account

5. Banned for life

(these are the levels of ‘threat’ FB can enforce)

So, keep that in mind.

Yes, FB ads DO work AND you have to put more into them then they say in time and money (you need hundreds of ads to find the ones that work as far as images and ad copy too.)

Better than Money ? The TRUTH of What WORKS!!!

So, the other forum I posted my strategy on is now on fire.

You would think no one had ever posted anything of detail that works.

The truth is few have.

The forum owner comes closest and maybe 3 members, but even I have noticed exact details and long descriptions are now lacking and posts about favorite movies and stupid sh*t is now popping up.

Who pays money each month to hear about stupid sh*t?

I DONT!!!

I pay to make back at least $5 dollars for every $1 I spend (and you should too!)

So, here is the complete step-by-step Money making plan:

15 Minutes to Fame: How to Make Money from 1000′s of targets in CPV/PPV and not Lose TONS of Money!!!

DISCLAIMER: IF YOU BLOW YOUR CASH OR SERVER DONT BLAME ME !!!

THIS IS FOR HIGH VOLUME & HIGH BUCK. IF YOU CANT AFFORD TO LOSE $100′s

DONT DO THIS !!! IF YOU DONT HAVE TRACKING DOWN. DONT DO THIS!!!

END DISCLAIMER:

1) find a trend. go to google insight and type in any CPA/CPS offer vertical or offer and you will see certain days, months, years are better.

2) use a scrapper and pull all the keywords and urls related 10 deep (yes that will be a few thousand) Remove any that obviously are not specific and have high volume traffic IE: diet and facebook.com

3) set-up tracking whatever traffic source you are using

4) pause your creatives NOT campaign while you  get your links and keywords approved

5) set your caps for minium. I set mine for $10. Set your bids for 1-3 positions. (you need steady traffic to test effectively)

6) once you have everything approved. UNpause your creative.

7) watch the traffic very 15min. Get rid of any targets that are more expensive than your payout.

after 15min. to 1hr you will see what targets have volume and maybe even conversions.

9) pause ALL other targets you have and let this block of performing targets run for 2hrs.

10) pause and optimize. then run optimized targets in next 2hr-3hr block of daily traffic.

IE: 8-10am, 11am-1pm, 3pm-6pm, 7pm-10pm

11) once you have a block of targets optimized you can run them at different time blocks and see if you can get a better ROI on time targeting segmentation.

12) repeat process for each traffic source to scale.

This Method maximizes targeting  for consistant volume targets and saving capital for actual performers!!!

You find what has volume, what is making you money and stop wasting money on what doesnt convert or get traffic.

You can set up 1000′s of these. Since, there are 1000′s of offers and 1,000,000′s of targets.

There are some nuances I will have in the members section to make you more money.

This should be a BIG START!!!

Now, go get testing methodically

IMV

How to test and scale properly

1. Have a campaign that is ALREADY showing conversions at 3+ per target/keyword.

2. Take only the most active converting keywords. Does not matter if ROI is + or -.

3. Test the same ad copy + split and core converting keywords/targets on other traffic source.

4. Give enough time (2weeks) or enough impressions or clicks (90% of payout.)

5. Continue this with each traffic source you want to test. At the end of the test period you will know what traffic source to run that campaign on and what ones not to.

6. Do not fight it.

Traffic has demographics and interest beyond what they tell you . Always let the $$$ and the offer conversions let you know if you have a winner or not for a traffic source.

7. If Direct linking. Split-test Landing pages with only a few variances. Unless, you are using tamaguchi testing.

8. No matter what they say. Adding MORE keywords to a failing campaign of testing converting keywords is NOT the answer. If your traffic source says that. Ask for another rep. or move on. All they care about is their dollars NOT yours.

(it can help to ask if their traffic is ROI or branding. Kontera was nice enough to tell me they are branding traffic NOT ROI. This saved me a lot of time and frustration.

Enjoy

IMV

Making a killing in CPV/PPV Impression Marketing

Well, I am sure by now if you are checking out the forums and your email that you are getting bombarded by CPV/PPV courses and forums.

Yes, you can make money in it. I have moved almost all my traffic to CPV after the great GOOGLE ban. I still have my GOOGLE account. I just don’t like there QS and its lack of reason. Anyone else notice the big three suck for searches in the last 3 months? You know it’s bad when BING! is better at finding what you want then GOOGLE, but its still not all the goodness I saw a year ago. But, that’s another point. Back to CPV.

CPV or PPV as Gauher Chaundry has coined is popping your message either on top of or behind the website that is being viewed. It is legitimate marketing in that the user has opted-in to the advertising by way of accepting the terms of software. Could be a gaming toolbar or a FLV viewer.

All well and good. Its not the malware, spyware crap that once installed (usually without your notice) you have to nuke your computer to get rid of. All legit CPV ware I have tried. Easily un-installed and left no traces. Still, always test on a ‘sandbox’ computer and one preferably NOT on your home LAN (just in case it’s a trojan or worm you try.)

So, what’s the down side?

Again, it’s with the gurus and the chumps that make money off others. Everyone is sending up the rally cry to get on CPV. (and next will be mobile, then billboards and finally grannies forehead)

The results? Bid’s that 6mnths ago were reasonable for a target. Have sky rocketed. As more and more people come out with scrappers and courses. More people are jumping on and like most things. There is a finite supply.  So, you see what happens in all supply and demand situations. Demand goes up more than supply. Prices increase. Basic econ.

Now, I checked with the top CPV companies and got their numbers for subscribers and increase rate. All of them are madly adding new viewers.

BUT, here is the question? Are there more people watching then selling?

It’s hard to tell because you can have 10 people or you can have 1 person with the capital of 10 people. You will see the number of members (usually it’s your aff-id) but you have no idea how much the others ones are spending and what their reserves are. IE: I could be losing on CPV on one place making money in another, bid high to bankrupt the competition (still losing money) and then once the competition is out. Use my cash from the other income to now go into CPV and own a place. Until someone with more buck and income streams deems my position worth it and a super -affiliate bidding war breaks out. (not as much fun as it sounds)

What I do know is that URL’s and KEYWORDS are being bidded up and no one is doing the math.

If you have an email submit that pays you $1.75 and your bid per impression is .015 that means for every 116 impressions seen you have to get one submit. Now, one in 100 is avg for PPC marketing conversions. But, 1 in 116? That is NOT a normal conversion for impression marketing. The classic number is .01 or 1 in 1000. OK, so that part is not being mentioned.

Now the testing.

If I pick 10 targets (not a large number) and I run then campaign at 2x-3x spending. That means I will (in worse case) spend $52.50 to test. That doesn’t sound that bad. Except now you have to have 30 conversions to break even. Which means you shut off all non-performers and let the cash reserves fill-up. THEN, you get to profit. That is unless the offer has ceased (which happens more than you would like to know. I will have stats for that in a later post)

To make it worse. Many have the mentality of bid 1st position. That might be OK if you want to check out conversions on an offer. BUT be careful, if the test if impressions cost $0.30 on a $4.00 payout (I have seen that on dating) and you are direct linking. How are you going to optimize that and be profitable? You would have to have a ‘sale’ every 13th view!!! NOT LIKELY!!!!

Starting to see what is being left out of your marketing material and maybe that course or forum you joined?

It’s called risk management, money management and understanding ROI & ROT. Something people selling you stuff don’t want you to know or calculate. Because ANYONE can get rich on the internet!!! Uh Huh… rightttt.

The first thing to ask you is WHY? If this is so great WHY? are the selling me this? TO MAKE MONEY!!!

Mother Theresa is dead and outside of earthquake relief. Business is about making money NOT charity. If they really wanted to help you the would post their info for free (like I am for now) because they make enough money in other ways. The truth is YOU ARE THEIR INCOME!!! and they will tell you what every “psycho-feel good-fear of loss-scarcity-social outcast-I’m just like you” CRAP to suck you in.

Listen, I come from the trading world. If you have a trading method that makes bank. You don’t give it away or sell it. You get people in as investors, trade their money with your system and charge them AND YOU NEVER EVER EVER REVEAL HOW YOU DO IT or WHAT YOU DO ? Why? Because anyone who has created successful income streams know that processes that spit out money consistently with very little effort are very very very rare. Just look at the banking and investment industry. You don’t think they would not be in this knee deep if they thought they could make 300% ROI ? Well, they are its called branded banners. They just aren’t wasting their time with “get rich quick courses” too much hassle in the long run. But, Netflix subscriptions!!! No hassle with that.

People do make money on the internet AND it is tough work. For every youtube or waitress that now makes 7 figures off berries there are 1000′s that never get a peep and die a silent death. Though, someone made money off them in the process.

The last step is what all the gurus promote about.  The ‘you can get rich…fast…easy’

The 1st two steps ” Spend money, make spent money back.”

Seems to be left out of the marketing material AND its REAL!!!

Now, are all campaigns this ‘gloom n doom’?

NO! AND you need to be real about how much time, money and talent it takes to make money online.

Too many people are being told the ‘glory’ and what they need is the ‘guts’ knowing the ‘glory’ will come after sacrifice.

“If it was easy to do. Everyone would be doing it”

OK, so what’s the solution?

DONT BE DESPERATE and HAVE SOME COMMON SENSE!!!

If you are broke, out of work and you don’t have to dimes to scratch. LEAVE THIS SITE NOW!!!

And go get some  REAL assistance and alot of it since each one give’s only a little. Once you are back on your feet. Spend some time methodically researching and doing. Every time I hear someone say, ” I don’t have money, I lost my job, etc.etc. IM GOING TO MAKE MONEY ON THE INTERNET!!!” I want to smack them awake before they hurt them self.

The rest of you. You better have time and money you can afford to lose or you are deluding yourself and the ‘sheeple’ marketers have your number.

I will never say like some people “never buy a course”

I will, also, never say “just do and test and ignore the rest”

Those are the 2 mindsets I hear and empirically disagree with.

What I do encourage. Is to look at IM the same long term rational way you are supposed to look at business planning, life planning, family planning and anything else that takes years to do and has results along the way, as well as, challenges and be real.

I’m not going to bash this guru or that. I have already been in those sh*t fights and you can’t win against someone with more zombies and bucks then you. (amazing how when something doesn’t work and people have paid for it, people will still ‘pray’ to it acting likes the 2nd coming)

What I will do. Is keep poking at the ?’s to ask and the facts to demand and when your gut says “this is crap” follow it. I have been wrong at times listening to mine, but the numbers of times I have been right in following my gut has been 1:100+.

Until next time. Avoid spending $50 to make $1.75 or $500 to make $10. Use the same common sense you do with your checkbook and if you don’t have any.  Go back to TV and the PBS channel (when they are not fund raising). Since, anything else will just suck the last cash out of your wallet and leave you bitter and broke ( I don’t want that for anyone)

and YES ! I am making money in CPV. I also spent ALOT to get there and most of what I learned was not in a course (though I took many) it was in the field and some good people I have met.  A little knowledge and lots of experience will get you far in life

IMV