How to test and scale properly

1. Have a campaign that is ALREADY showing conversions at 3+ per target/keyword.

2. Take only the most active converting keywords. Does not matter if ROI is + or -.

3. Test the same ad copy + split and core converting keywords/targets on other traffic source.

4. Give enough time (2weeks) or enough impressions or clicks (90% of payout.)

5. Continue this with each traffic source you want to test. At the end of the test period you will know what traffic source to run that campaign on and what ones not to.

6. Do not fight it.

Traffic has demographics and interest beyond what they tell you . Always let the $$$ and the offer conversions let you know if you have a winner or not for a traffic source.

7. If Direct linking. Split-test Landing pages with only a few variances. Unless, you are using tamaguchi testing.

8. No matter what they say. Adding MORE keywords to a failing campaign of testing converting keywords is NOT the answer. If your traffic source says that. Ask for another rep. or move on. All they care about is their dollars NOT yours.

(it can help to ask if their traffic is ROI or branding. Kontera was nice enough to tell me they are branding traffic NOT ROI. This saved me a lot of time and frustration.

Enjoy

IMV