How Face Book Ads work.

“Face Book is the NEW Google.”

“People made a killing on Google. FB should be just easy.”

Have you heard that ?

Well its not exactly the whole story.

Yes, people are making thousands (who have that to start with.)

There is an initial drain you will have to go through before you make money.

Here is how it works:

If, you get an ad approved (BIG IF) AND you pay a high enough CPC (some of them are scary $1.50 for ages 21-25 male single keyword ‘scrabble’ ???!!!)

You will get impressions/traffic.

Now,  here is where it gets tricky…

If, you do not have a high enough CTR on your ad. You ad will get less traffic and soon none at all. (looks like collapsing sine waves on the graph. Each peak lower than the last)

You, also, have to have a high enough CTR over time to have your bids lowered.

So, you have to spend money to find ads with high CTR and then hope the offer stays around long enough to get your CPC cost to a + ROI.

That is almost as perverse as Googles Ad Quality Score, but at least you know what you have to do here.

Oh, and one more thing that no one tells you.

People can rate your ads.

Those little “thumbs” and “x” you see next to an ad.

People can select those and if you get enough ‘x’s

1. Your ad cost goes up

2. You get less impressions

3. Your ad gets banned

4. You lose your account

5. Banned for life

(these are the levels of ‘threat’ FB can enforce)

So, keep that in mind.

Yes, FB ads DO work AND you have to put more into them then they say in time and money (you need hundreds of ads to find the ones that work as far as images and ad copy too.)

Mad minds think alike or enough with the sheeple!

LOL,

WOW! I just got done reading 3 blogs. Where each one of them was more scathing than the last about ‘gurus’ and ‘sheeple’ and the’ sheering’ going on.

Once more hats off to the out-spoken and out-landish PPC.bz.

Nice to know I am on the right track with reporting what works vs. what is hype B.S.

So, the tip for the day.

Things are seldom what they seem.

Take bidding in CPV.

You see a high bid of $0.20 and you assume that 3rd place is  $0.17.  So, you place it and low and behold you are at rank  10.

OK, so you figure you will move your bid to $0.18.

OK, now you are at rank #5.

Uh ?

You say f*-it and place a bid of $0.21 and now you are 1st place.

What happened with all the other places. Why didn’t it just move up $0.01 per rank ?

The ugly secret ?

On some CPV networks, if someone is bidding higher and they have their freq cap or week parting set to the future IE its mon and their ad wont run tell thur. Their bid is STILL COUNTED towards all bids!

So, even though they may not run on thur (they could pause it or kill it.) Their bid is STILL affecting you on Monday.

Betcha the networks didnt tell you that one !

I will talk later on how to combat this sneaky-sneaky when used against you.

Enjoy.

IMV