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  • Dump, dump, dump… Another one BITES the DUST!

    Posted on March 9th, 2011 imveritas No comments

    Well,  I am very sorry to say 2011 is NOT the year for affiliate networks.

    I have seen 2 Officially close. [yMultimedia & AdEngage]

    I know of another. That everyone, but one person, has left. [ECM]

    Which now sent out  a letter about getting funded for $6M.

    So, not sure what’s going on there!

    ( I also saw many parties at ASW that were usually big. Scaled down or non-existent. So… MORE to come!)

    Seems like instead of networks making sure the affiliate is legit. Affiliates need to check the financial structure, business plan and credit worthiness of the network or get a rude awakening. [talk about turning the tables!]

    I really hate to see this happen, since I know being in the middle and a brokerage firm is NEVER easy.

    Many affiliates want to blame the networks when many times they need to see past that and to the offer.

    Good Luck to those surviving.

    Anyone want to place bets on the next one or ten to fall? (Vegas or Monte Carlo ONLY!)

    IMV

    as always and with more evidence every day

    Trust No One!

    btw. if you have not swung by ppc.bz or saltydroid.info Check them out. They make me look tame and sedate :)

    Oh one more thing. I would encrypt those referrers, targets and creatives. Especially,  if they have an ‘internal team’ Let them spend their OWN money testing . NOT YOURS!

    NOTE: Pinnacle Media was wrongfully in this article before. I went off a trusted source and found out later that was in error. Sorry Guys, but I’m here to protect the affiliates NOT the networks. It was NOT intentional and accidents happen. Next time there is an error COMMENT or contact me. I do my best to get accurate information, but even the NYT has to re-tract statements. I hope you understand.