The #1 Reason people fail in Internet Marketing

Touchy subject and it is something that I need to address, again.

I realized this morning while reading over more emails on some system or blueprint that someone has made to make money off those who dont know how to. A fundamental flaw that gets just about everyone.

In trading  it is called, “Keeping your powder dry”

This is part of the “not-mentioning-how-much-money-you-need-for-testing” that I find most leave out of all their materials or just gloss over.

The problem is that if you look closely and map out many of the programs and courses out there. They are assuming unlimited capital or do not talk about the “drawdown” and “recoup” phases of Marketing.

That is INSANE !!!

In business and any decent start-up you map out estimated costs and time frames for break-even and hopefully profit.

But, from what I am seeing are the same generalities of, “Just go test x amount and once you test enough you will make money” or even worse, ” Just follow my system and you will make money!”

Thats not real!

When you invest wisely or even gamble (and this is more of a gamble) You determine:

How much you have, how much you are willing to risk, how much you will scale if you win, when you will walk away if you are losing and when to walk away when you still have enough to come back and play again.

None of this risk management, money management, business planning & financial management and just plan common sense do I see being mentioned in 99% of the  free and paid course out there in detail that will actually save a persdon from their own financial self-destuction and if they do they gloss over it.

This is not rolling the dice with unlimited capital and I am afraid many people “elling the dream” are ignoring this piece or just dont think about it and it is very important.

You need to be realistic about what you are spending, how much you are willing to lose and what really are the ratio’s of return. I almost always go off of standard direct marketing statistics and love it when the results are better then expected and learn from it when worse.

.1%-3% are great base numbers for everything from CTR to CONV. If you cant get those at least. WTF ? and most would want a much higher CTR and CONV.

For impressions .1%-.3%. If one in thousand are not buying. I hope you have a really low cost media buying campaign. Otherwise you are bleeding cash.

I always look for higher numbers. But, if you cant get these at least. You got to stop and look.  Granted you need enough samples for measurement that means anything and again you need to figure the cost of that into you overall money management plan or you are flying blind and hoping on a dream and a pray.

And as J.F.K. said…

“HOPE IS NOT A STRATEGY! WE NEED STRATEGIES THAT WORK NOT WISHFUL THINKING THAT MAKES US FEEL GOOD”

Good Day,

IMV